Weight Loss Coach Martha McGinnis

Tired of the extra pounds?

                                  Sick of dieting?

Ease the Struggle.

Enjoy the Foods You Love.

Reclaim Your Power Over Food!

Coaching for overeaters  & emotional eaters

  who are ready to be free of diets forever.

A big WELCOME to Cox employees and families!

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You may receive discounted participation in Appetite Clarity Programs:

20% Off Group Programs, including BodyWise (5-week intensive), Make Peace With Food (6-months to mastery) and Attunement (ongoing support for graduates of MPWF or Private Coaching programs)

10% Off Private One-to-One Coaching

Please schedule a free Appetite Breakthrough Session to see which program is right for you! (Be sure to mention you’re with Cox).

The key to your happy weight is not what’s on your plate, it’s what’s in your head. Do you have the mindset you need for lasting weight loss? Find out today — Take the 4-minute Quiz:  

Diets don’t work?

Weight comes back?

Trigger foods a problem?

Can’t stop eating?

My first diet led to disaster:  I lost 15 pounds, then regained 75.  Yo-yo dieting ruined my high school and college years. Then I swore off diets forever and began to take my life back.  Now I’ve been at a happy weight for over 30 years. I made the journey on my own, with many bumps and detours along my path. You don’t have to go it alone, I’ll show you the way. 


More than 70 research studies have shown that dieting is fruitless and quite often detrimental for most people. My program, Aligned~Intuitive~Mindful Eating (AIM) is far more effective than diets and results in lower BMI, weight stability, lower blood pressure, better blood sugar levels, and more positive body image.


No Willpower Needed!  You will learn to work WITH your body, instead of fighting it and learn to trust yourself with food.  ANY FOOD.


My journey took me from suicidal misery into freedom, confidence, and joy.  YOUR journey will be unique.  This path is not “too good to be true”. It’s completely real. It’s proven. And I know you can do it!

I’d love to hear

Your story . . .






Let’s talk! Schedule a Free


          Breakthrough Session:


Get a Personalized Strategy

to handle your biggest    

eating challenge